![]() Van Leeuwen specializes in French ice cream, which is made with eggs - rather than just milk or cream and sugar, like American ice cream - giving it a thicker, more custard-like texture. This is the aspect of the ice cream that was genuinely good. Points for the orange, but not quite the neon orange I was hoping for. If I didn’t know that it was mac-and-cheese flavored, the color would probably lead me to believe it was some kind of citrusy ice cream, tangerine or mango maybe. ![]() When I cracked the pint open, I was greeted by the familiar orange hue, albeit a little duller than that of the original mac and cheese. If you worried that the ice cream version of your favorite childhood meal wouldn’t have the same orange luster, worry not. When I showed up right after it opened, the line was already down the block. On launch day, Van Leeuwen parked a blue, Kraft-inspired ice cream truck in Union Square in New York to hand out free cups of ice cream to anyone passing by. OK, so getting my hands on the actual ice cream was probably the best part of the experience. But putting the iconic neon orange cheese into ice cream was simply NOT IT, my friends. I am actually a gigantic fan of Kraft Macaroni & Cheese, and I had a whole box for lunch literally last week. Before eating it, I saw several reviews say it was surprisingly good. Of course, we at Mashable got our hands on some. You can get it by the scoop at Van Leeuwen shops in New York, California, Texas, and New Jersey, or online for $12 a pint, though it is currently sold out. The flavor launched on July 14 to celebrate National Mac and Cheese Day. Van Leeuwen, a hip, Brooklyn-based ice cream company that also sells flavors like Earl Grey Tea and Royal Wedding Cake, partnered with Kraft to create a limited edition flavor based on the iconic pasta. ![]() Those things include Kraft Macaroni & Cheese and ice cream. Welcome to the Hype Test, where we review viral trends and tell you what’s really worth millions of likes. Don’t trust anything on the internet - until Mashable tries it first.
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